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James Marquet
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Big W

 

Big W

Completed at Re
Creative Direction: Richard Davies, Daniel Iouannou
Design: Sumita Maharaj, Alex McLauchlan, James Marquet
Copy: Shannon Bell

Over recent years, the stigma has been lifted from discount department store shopping. To take advantage of the shift, Big W undertook a reinvigoration of its store experience and product lines. A full brand refresh was needed to signal a new Big W to customers.

 
 
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Created by M&C Saatchi Sydney

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