Sydney Design Festival 2019
Completed at Re
Creative Direction: Shannon Bell
Design: Nick Hill, James Marquet
Motion: James Marquet
Copy: Shannon Bell, Michael Pickering
Thanks to Mitch Viney for the 3D pieces
The theme for this year’s Sydney Design Festival was 'Accessing Design’. But how do you remind people that design is for everyone?
Rather than preaching to the inner city set that goes every year, the festival aimed to broaden the definition of design by looking at issues of geography, race, gender and socioeconomics. So We used changed the logo to talk to every possible definition of design – because they’re all correct.